CROWN
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Biology, not Magic.

Clinical-grade hair nutrition.

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B7
Biotin Growth
Fe
Iron Oxygen
Si
Silica Shine
B7
Biotin Growth
Fe
Iron Oxygen
Si
Silica Shine
B7
Biotin Growth
Fe
Iron Oxygen
Si
Silica Shine
B7
Biotin Growth
Fe
Iron Oxygen
Si
Silica Shine
B7
Biotin Growth
Fe
Iron Oxygen
Si
Silica Shine
B7
Biotin Growth
Fe
Iron Oxygen
Si
Silica Shine
CLINICAL STRENGTH — ROOTED IN SCIENCE — 27 ACTIVE INGREDIENTS — CLINICAL STRENGTH —
Clinical Potency

The High-Performance Collection

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Follicle Complex ™ Follicle Complex ™

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Follicle Complex Serum™ Follicle Complex Serum™
Interactive Consultation

Decode Your Crown

Answer 6 clinical questions to discover your tailored nutrient profile and recommended ritual.

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Community Stories

Trusted by 15,000+ Customers

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Sarah J.

I saw results in just 3 weeks. My edges are finally coming back!

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Sarah J.

I saw results in just 3 weeks. My edges are finally coming back!

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Sarah J.

I saw results in just 3 weeks. My edges are finally coming back!

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Sarah J.

I saw results in just 3 weeks. My edges are finally coming back!

Scientific Journal

2025 RESEARCH ON HAIR

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